Our Story

Whitney Anne Ellis

Fifteen years ago, I was in one of the darkest seasons of my life.

One simple habit helped me: writing positive affirmations on index cards and reading them every day.

Years later, while standing in the shower, an idea came to me.

What if I could turn those handwritten cards into a deck of affirmations that could bring hope to other people?

& What if I made them beautiful?

That single idea became my very first affirmation deck and the beginning of Herstory Goods.

Xo Whitney Anne Ellis

Founder of Herstory Goods